Kateryna Pilyarchuk, M.A., M.A.

Sprechzeiten

Office hours take place online. Please send me an e-mail for an appointment.

Forschungsschwerpunkte

Research Interests: Discourse analysis, fashion studies, political discourse, gender studies, humor research, translation studies, conceptual metaphor, discursive psychology.

PhD Project: (Dis)empowernment or (dis)objectification: Conceptual Representation of Women in Digital Fashion Discourse (Supervisors: Prof. Dr. Britta Schneider / Prof. Dr. Alexander Onysko / Prof. Dr. Eva-Maria Graf)

Talks at Conferences and Workshops

12/14 October, 2023. “If it weren’t for Ukraine, we would have defeated NATO long ago”. Using internet memes to delegitimize Russian propaganda and narrate Ukrainian national identity (ADDA4: Approaches to Digital Discourse Analysis in Klagenfurt, Austria)

 4/6 July, 2023. "Fashion discourse and containment: Are we in or out of fashion?" (IGALA: 12th Conference of the International Gender and Language Association in Brisbane, Australia)

9/11 March, 2022. "Conceptual metaphors in the discourse of fashion: The female style in Vogue". (Met(V)iEW4 Conference (Metaphors in Englishes Around the World 4th International Symposium) in Koblenz-Landau)

 30 September, 2021. 2. "Representation of Women in Contemporary Fashion Discourse". (Inter- und transdisziplinäre Gender-Forschungswerkstatt Universität Klagenfurt in Klagenfurt, Austria).

 14/15 September, 2021. "Floating dresses and structured blazers’ or dominant repertoires of femininity in fashion magazines". (ICLALIS: The 3rd International Conference on Language, Linguistics and Society, at the University Malaysia Sabah).

10 September, 2021. “I couldn’t believe that our mother would laugh and eat oranges in the sunshine without her children” – Narrating childhood trauma and coming to terms with her (Maya Angelou’s) own identity" (CWWA: Contemporary Women Writing Race: Textual Interventions and Intersections Symposium (online)).

 22/26, 2021. "Gender identity dissonance in the contemporary fashion discourse: Madonna or Whore?" ( IGALA: 11th Conference of the International Gender and Language Association in London, United Kingdom).

16/17 December, 2019. "Fixing the Identity Gap in Fashion: Magazines' Role in Consumption of Clothes". (ICFTR: International Conference on Fashion Theory and Research in Barcelona, Spain)

22/23 November, 2019. "Methodologies for digital discourse analysis" (PhD student workshop at Masaryk University in Brno, Czech Republic).

6/8 November, 2019. "Discourse(s) of online fashion magazines: Death of the editor?" (CLDP II: The Changing Landscape of Professional Discourse II in Ostrava, Czech Republic).

 27/28 June, 2019. "Fashion magazines go online" (Interdisciplinary forum KUWIloquium in St. Georgen am Längsee, Carinthia, Austria).

23/25 May, 2019. "Conceptual representation of women in digitalized fashion discourse" (ADDA2: Approaches to Digital Discourse Analysis in Turku, Finland).

14/15 November, 2018. "Live it or leave it: Towards the problem of humor translation" (7th International Conference "Dialogue of Languages and Cultures" in Warsaw, Poland).

8/10 December, 2017. "I alone can fix it: Trump’s metaphorization of problems and solutions (joint presentation with Prof. Alexander Onysko)". (43. Österreichische Linguistiktagung 2017 (Linguist Meeting in Klagenfurt, Austria).

8/10 December, 2017. "To come out, or not: That is the question. Narrating the coming out". (43. Österreichische Linguistiktagung 2017 (Linguist Meeting in Klagenfurt, Austria).

2/3 December, 2017. "Trump’s metaphorical depiction of immigrants". (Cognitive Linguistics in Wroclaw Conference in Poland).

8 November 2016. "Presidential rhetoric of Donald Trump and Hillary Clinton". (US Election Night Event at AAU in Klagenfurt, Austria).

18/21 June, 2014. Workshop for ESL Teachers (sponsored by the US Embassy) in Kyiv, Ukraine. Part of a project group. 

25/26 April 2014. "Humor translation in animated cartoons" (8th International Conference on Topical Issues of Terminology, Romance and German Philology and Translation in Chernivtsi, Ukraine).

 4/5 April 2014. "Translation of an animated cartoon as a special type of a creolized text" (7th International Conference. General and Specialist Translation / Interpretation: Theory, Methods, Practice in Kyiv, Ukraine).

 13/14 December 2012. "Translation of allusion as an element of a video-verbal text" ( International Conference on English Language and Translation in Ternopil, Ukraine).

19/20 May 2012. "Translating cultural realia on screen" (Linguistic Conference of Ternopil National Pedagogical University in Ternopil, Ukraine).

Conference Organisation

10/2023 - co-organizer (with Prof. Eva-Maria Graf) of the international ADDA4 conference (Approaches to Digital Discourse Analysis) at the University of Klagenfurt (Austria).

9/2018 - student assistant for the Met(V)iew 3 Conference: Metaphors in Englishes Around the World (organized by Prof. Alexander Onysko) at the University of Klagenfurt (Austria).

Publikationen

Publications

Pilyarchuk, K. (awaited in 2024). “Using internet memes to delegitimize Russian propaganda and narrate Ukrainian national identity” (in preparation: accepted for an edited volume on national identities, edited by M. Demata).

Pilyarchuk, K. (awaited in 2024). “Women representing women: How Vogue columnists shape female identities” (in preparation: accepted for the edited volume Women Representing Women: A Transnational Perspective, edited by L. Radi & S. Wright).

Pilyarchuk, K. “In/exclusion in fashion discourse: Are we in or out?” (in review).

Pilyarchuk, K. 2023. “Humor and allusions on screen: looking into translation strategies of The Simpsons”. European Journal of Humor Research 11(2): 121-141.

Pilyarchuk, K. “Wordplay-based humor: To leave it or to translate it, that is the question” (in review).

Pilyarchuk, K. 2023. “Joe Biden's conceptual metaphors: Framing his rhetoric and staging his political personae”. Colloquium: New Philologies DOI: https://doi.org/10.23963/cnp.2022.7.2.4

Pilyarchuk, Kateryna & Alexander Onysko. 2018. Conceptual metaphors in Donald Trump’s political speeches: Framing his topics and (self-)constructing his persona. Colloquium: New Philologies 3(2): 98–156.

Biletska, K. 2015. "Humor translation in animated cartoons" (published in Ukrainian). Scientific Herald Y. Fedkovych Chernivtsi National University. Series: German Philology, pp. 36–39.

Biletska, K. 2014. "Translation of an animated cartoon as a special type of a creolized text". Translation / Interpretation: Theory, Methods, Practice: Scholarly Works, pp. 54-59.

Biletska, K. 2013. "The problem of allusion translation in animated cartoons". Scientific Articles of Ostroh Academy National University. Series: Philology 37: 54-56.

Biletska, K. 2012. "Allusion as a novel translation issue". Student Scholarly Journal of Ternopil National Volodymyr Hnatiuk University 1(9): 101-106.

Lebenslauf / Vita

Academic Background

currently - PhD Candidate at the European University Viadrina & University of Klagenfurt 

2018 - MA in Linguistics (GPA '1') from the Department of English and American Studies at the University of Klagenfurt
M.A. Thesis: "Translation of Animated Cartoon Humor: Live It or Leave It"  

2012 - MA in Foreign Language Philology & Translation Studies (summa cum laude) from the Department of Theory and Practice of Translation at Ternopil National Pedagogical University

M.A. Thesis: "Peculiarity of Rendering Allusion and Sociocultural Realia in English-Ukrainian Translation" 

2011 - BA in Foreign Language Philology & Translation Studies (summa cum laude) from the Department of Theory and Practice of Translation at Ternopil National Pedagogical University

2011 - ERASMUS one-semester exchange student at the Pädagogische Hochschule Kärnten, Austria 

Awards

2020-2021 - holder of one out of two prizes for outstanding PhD proposals of the Faculty for Cultural Studies awarded by the University of Klagenfurt

2016-2018 - holder of tuition fee reimbursement grants (awarded each semester for academic achievements)

Since 2018 - multiple sponsorships of conferences and workshops (by the University of Klagenfurt)

9/2016 - German C1 language crash course scholarship (awarded by Sprachzentrum Deutsch in Österreich) 

6/2014 - three-day workshop for ESL teachers, sponsored by the U.S. Embassy in Kyiv, Ukraine

9/2007-6/2012 - state-funded BA & MA studies for academic excellence in Ukraine

Lehrveranstaltungen

Teaching at the European University Viadrina:

Winter term 23/24 BA: Fashion Discourse (on-site, Thursdays 14:-16:00)

Previous Teaching Experience:

Since 10/2018 - Adjunct lecturer at the University of Klagenfurt (Austria):

BA: Theoretical Linguistics: Morphology & Syntax | Applied Linguistics: Fashion Discourse | Culture Studies: Fashion Discourse

9/2012 - 6/2015 - University lecturer at Ternopil National Pedagogical University (Ukraine):

BA: Theory and Practice of Translation and Interpreting | English (Grammar) | English (Speaking) | English (Phonology) | supervision of final theses

6/2011 - 6/2016 - ESL teacher & translator at Profi-Center language school in Ternopil (Ukraine)

Others

Invited expert for a PBS Frontline interview (2019) on Donald’s Trump linguistic strategies: “Insects, Floods and “The Snake”: What Trump’s Use of Metaphors Reveals”

Part of a live focus group of the U.S. Inauguration Day public outreach event in Klagenfurt, Austria (20 Jan. 2017): Analyzing political discourse from the linguistic angle

Invited speaker on presidential rhetoric at the US Election Night Event in Klagenfurt (20 Nov. 2016): Talking about Trump’s discourse and metaphors