PD Dr. Izabella Parowicz

Phone and office hours by appointment. Registration at parowicz@europa-uni.de

• Cultural heritage management
• Cultural heritage marketing
• Service marketing
• Behavioral economics

Book:

Parowicz, I., Drejer, J., Jäger, G. Grażdanka. Podręcznik do nauki dawnego pisma rosyjskiego. Fundacja Dobro Kultury. Słubice 2024. ISBN 978-83-947075-6-9.

Drejer, J., Parowicz, I. Kurrenta. Zeszyt ćwiczeń do nauki pisma neogotyckiego. Fundacja Dobro Kultury. Słubice 2019. ISBN 978-83-947075-3-8.

Parowicz, I. Cultural Heritage Marketing. A Relationship Marketing Approach to Conservation Services. Palgrave Macmillan. London 2019. ISBN 978-3-030-00286-2.

Parowicz, I.,  Funding heritage conservation effectively. Financing the protection of architectural monuments in a European perspective. Peter Lang Verlag,  München-New York 2006. ISBN 978-3-89975-607-4.

Interview:

Wach, A.: "Management and marketing of cultural heritage as a research focus". Interview with Izabella Parowicz, in: Restauro. Magazine for the Preservation of Cultural Heritage, 07/2021, Munich, 2021, p. 10 - 13.

Articles and book contributions:

Parowicz, I. (2024). Genealogical Memory and Its Function in Bridging the ‘Floating Gap’. Genealogy 8 (1): 1. https://doi.org/10.3390/genealogy8010001

Parowicz, I. (2023). Rediscovering the Roots that Remained Abroad: Challenges and Methods in Teaching Transborder Genealogy. In: Adam, Th. (ed.) Yearbook of Transnational History (Volume 6). Rowman & Littlefield, pp. 167-194.

Kwasniewski, P., Parowicz, I., Shaw, J., Stec, P. Transnational Religious Practices as a UNESCO Intangible Cultural Heritage: The Complex Case of the Traditional Latin Mass. Laws. 2023; 12(2):23. https://doi.org/10.3390/laws12020023

Parowicz, I. (2023). It Is All About Relevance and Experience. Marketing of Historic Places to the General Public.In: Parrinello, S., De Marco, R. (eds.) Digital Strategies for Endangered Cultural Heritage. Forthcoming Interspecies: Handbook of Research and Creative Interdisciplinarity for the Digitization and Safeguard of Endangered Heritage. Pavia: Pavia University Press, pp. 106-113.

Parowicz, I., Between persuasion and courtesy: Polish press advertising, ca. 1850–1939, in: Journal of Historical Research in Marketing, Vol. 14 No.4, 2022, pp. 453-484. https://doi.org/10.1108/JHRM-09-2021-0049

Parowicz, I., Dr Leopold Goeppner (1766-1824) i jego pionierska walka z ospą prawdziwą, in: Acta Medicorum Polonorum 12/2022 (12), SS. 3-38.

Parowicz, I., Dr. Leopold Goeppner’s (1766-1824) Pioneering Fight Against Smallpox, in: Martone, E. (ed.), Genealogy and Social History: Understanding the Global Past through Family Case Studies, Cambridge Scholars Publishing, 2022 (pp. 27-69).

Parowicz, I. Forgotten Civil Officers of the January Uprising in the Prussian Partition of Poland: The Case of Konstanty Oksza-Brzeski (1813-1870), in: Martone, E. (ed.), Genealogy and Social History: Understanding the Global Past through Family Case Studies, Cambridge Scholars Publishing, 2022 (pp. 120-153).

Zalewski, P., Parowicz, I. Dare to try! Waking the Entrepreneur in Heritage Conservators, in: Kooyman R., Schramme A., Kuhlke O. (eds.) Creating Cultural Capital. Cultural Entrepreneurship in Theory, Pedagogy and Practice, Eburon Academic Publishers, 2015, pp. 260-270.

Parowicz, I., Disappointment-Satisfaction-Delight: Nuances and Power of the Cognitive and Affective Perception of Conservation Services, in: Jagodzinska K., Purchla J. (eds.) The Limits of Heritage, International Cultural Centre, Krakow, 2015, pp. 351 - 369.

Kaczmarek, Ł., Parowicz, I., Kolonialne ślady w tożsamości przestrzennej Kingston (Kingston: colonial traces in spatial identity) in: Journal of Urban Ethnology, Issue 11, 2013, pp. 33-45.

Parowicz, I., Marketing Heritage Conservation Services: Towards an Amalgamation of a Commercial and Social Marketing Strategy, in: Journal of Regional Development, Issue 1, 2009.

Parowicz, I., Architectural Heritage as an Economic Asset: Supply Side Sustainability Approach, in: The International Journal of Environmental, Cultural, Economic and Social Sustainability, Volume 3, Issue 4 (2007), pp.199-204.

Parowicz, I., Ponadgraniczne kształtowanie krajobrazu kulturowego na przykładzie Parku Mużakowskiego/Grenzüberschreitende Kulturlandschaftspflege am Beispiel des Muskauer Parks, in: Breysach, B., Paszek, A., Toelle, A. (eds.), Grenze – Granica, Interdisziplinäre Betrachtungen zu Barrieren, Kontinuitäten und Gedankenhorizonten aus deutsch-polnischer Perspektive (Border, Interdisciplinary Considerations Regarding the Barriers, Continuities and Thought Horizons from the German-Polish Perspective), Thematicon, vol. 8, Logos Verlag Berlin 2003, pp. 211-231.

Gruchman, B., Nowińska-Łaźniewska, E., Parowicz, I., Kötzle, A., Huskobla, G., Osiecka, A., Location and cooperation advantages of enterprises in the Polish-German border region, in: Barczyk, R.(ed.), Economic development and development of enterprises in the Polish-German border region in the process of Poland's integration with the European Union, Wydawnictwo Akademii Ekonomicznej w Poznaniu, 2003, pp. 39-66.

Gruchman, B., Nowińska-Łaźniewska, E., Parowicz, I., Kötzle, A., Huskobla, G., Osiecka, A., Korzyści lokalizacji i kooperacji przedsiębiorstw na pograniczu polsko-niemieckim, in: Barczyk, R. (ed.), Rozwój gospodarczy i rozwój przedsiębiorstw na pograniczu polsko-niemieckim w procesie integracji Polski z Unią Europejską, Wydawnictwo Akademii Ekonomicznej w Poznaniu, 2003, pp. 150-215.

Gruchman, B., Nowińska-Łaźniewska, E., Parowicz, I., Kötzle, A., Huskobla, G., Osiecka, A., Zalety lokalizacji przedsiębiorstw na pograniczu polsko-niemieckim, in: Wspólnoty Europejskie Nr 3(138), März 2003, Instytut Koniunktur i Cen Handlu Zagranicznego,Centrum Badań Wspólnot Europejskich, pp. 51-57.

Gruchman, B., Nowińska-Łaźniewska, E., Parowicz, I., Kötzle, A., Huskobla, G., Osiecka, A., Współpraca transgraniczna przedsiębiorstw na pograniczu polsko-niemieckim, in: Studia Regionalne i Lokalne nr 4(2002), Centrum Europejskich Studiów Regionalnych i Lokalnych UW, Sekcja Polska Regional Studies Association, SS. 23-48. 

Conference proceedings: 

June 2024:

The Association of Critical Heritage Studies (ACHS) Galway Conference 2024, Galway, Ireland. Presentation of the paper: When Heritage Presentation Becomes Forbidden. The Role of Lay Custodianship of Intangible Religious Heritage.

 May 2024:

The conference “Seminaria Supraskie”, Supraśl, Poland. Presentation of the paper: Deciphering Old Russian Handwriting as a Tool to Explore Polish and Serbian Cultural Heritage.

September 2023:
Conference “Education in Digital Era” as part of the 2nd edition of the international event Pavia DigiWeek, Pavia, Italy: Presentation of the paper: Why bother with heritage conservation? Arguments from the social and economic spheres

October 2021:
Conference and 25th Workshop for Professional Translators of the Polish Society of Sworn Translators and Interpreters TEPIS (online): Presentation of the paper (together with Dr. Joanna Drejer): Opracowanie zestawu materiałów do nauki pisma neogotyckiego „Dawne pismo niemieckie” jako wyzwanie translatorskie i dydaktyczne.

April 2019:
5th International Congress of Visual Culture (GKA VISUAL 2019), San Juan, Puerto Rico. Presentation of the paper: Fake Architectural Heritage – Booster or Distorter of the Cultural Memory? The Case of the "Creative Reconstruction" of Medieval Castles in Poland.

April 2017:
5th UNESCO UNITWIN Conference 2017 – Culture, Tourism and Development, Coimbra, Portugal. Lecture:  The Power of a Dream: How the Gold Train Rumour has turned „Poland‘s ugliest town“ into a Popular Tourist Destination.

July 2016:
2016 International Conference on Cultural Policy Research, Sookmyung Women’s University, Seoul, Südkorea. Presentation of the paper: The Imaginative Reconstruction of Monumental Buildings: Friend or Foe of Cultural Memory? A Discussion of the Case of the Royal Castle in Poznan, Poland.

June 2015:
1st International Conference on Teaching and Learning Cultural Entrepreneurship, Duluth, Minnesota, USA. Presentation of the paper (written together with Prof. Paul Zalewski): Dare to try! Waking the Entrepreneur in Heritage Conservator.

June 2013:
2nd Heritage Forum of Central Europe (HFCE 2013), Krakow, Poland. Presentation of the paper: Disappointment-Satisfaction-Delight: Nuances and Power of the Cognitive and Affective Perception of Conservation Services.

February 2013:
1st International Conference on Marketing (ICOM 2013), Colombo, Sri Lanka. Presentation of the paper: Caring for the historic environment – meeting a social marketing challenge.

September 2012:
11th International Conference on Urban History, European Association for Urban History, Prague, Czech Republic. Presentation of the paper (together with Dr. Łukasz Kaczmarek): Does denial heal memory? The colonial traces in Jamaican urban tissues.

June 2012:
17th Biennial Conference of the Association for Cultural Economics International (ACEI 2012), Kyoto, Japan. Presentation of the paper: Handling Emotions as a Powerful Tool of Marketing Conservation Services.

November 2011:
International Conference on Applied Business Research (ICABR 2011), Johor Bahru, Malaysia. Presentation of the paper: The Perception of Customers’ Emotions by Providers of Conservation Services.

July 2011:
11th International Conference on Arts and Cultural Management (AIMAC 2011), Antwerp, Belgium. Presentation of the paper: Your Delight is Our Success - Developing and Implementing Viral Marketing Strategies by Conservation Service Professionals.

December 2010:
International Conference on Applied Business Research (ICABR 2010), Ras Al Khaimah, United Arab Emirates. Presentation of the paper: Is Word of Mouth Beneficial for Heritage Conservation? – the Case of the Maltese Conservation Market.

June 2010:
16th Biennial Conference of the Association for Cultural Economics International (ACEI 2010), Copenhagen, Denmark. Presentation of the paper: Care of historical belongings: an investment or waste of money? Awareness deficits among the non-users of conservation services – a Maltese example.

September 2009:
International Conference on Applied Business Research (ICABR 2009), St Julians, Malta. Presentation of the paper: Finding an Optimal Marketing Strategy for Heritage Conservation Companies - a Maltese Example.

August 2009:
4th Nordic Conference on Cultural Policy Research, Jyväskylä, Finland. Presentation of the paper: Marketing in the Service of Cultural Heritage Preservation – the Development of Private Conservation Practice in Malta.

June 2008:
15th Biennial Conference of the Association for Cultural Economics International (ACEI 2008), Boston, USA. Presentation of the paper (together with Paul A. Muscat): Marketing Heritage Conservation Services – a Maltese Company’s Insight.

May 2008:
Costa Rica Global Conference on Business and Finance (GCBF 2008), San Jose, Costa Rica. Presentation of the paper: The Selling of Heritage Conservation Services – an Analysis of Driving Forces and Constraints Using the Maltese Conservation Market as an Example.

February 2008:
International Conference on Applied Business Research (ICABR 2008), Accra, Ghana. Presentation of the paper: Marketing Heritage Conservation Services: Towards an Amalgamation of a Commercial and Social Marketing Strategy.

June 2007:
9th International Conference on Arts and Cultural Management (AIMAC 2007), Valencia, Spain. Presentation of the paper: Sustainability Indicators as Tools for Analyzing the Effectiveness of Financing Heritage Conservation

January 2007:
3rd International Conference on Environmental, Cultural, Economic and Social Sustainability, University of Madras, Chennai, India. Virtual presentation of the paper: Architectural Heritage as an Economic Asset: Supply Side Sustainability Approach.